Why do all new buildings look the same?
Ubiquitous Unique will contrast the selling and marketing of developments with reality. It will feature elevation drawings and computer renderings from one hundred recent planning applications across London which, observed collectively, will challenge the repeated claims for the uniqueness of schemes. The elevations will be accompanied by extracts from marketing literature and comments from planning officials.
It will question the extent to which this development model is solving London's growing problems. Are 'new landmarks', 'iconic structures', 'stunning views', 'exclusive apartments', and 'award-winning architects' benign elements or are they part of the housing crisis, the privatisation of public space, the loss of built heritage and the fragmentation of communities?
The installation will be curated by Reclaim London, a recently-formed group voicing Londoners’ collective concern about the city's growth and seeking accountability and fairness in the planning process. Reclaim London will use the exhibition as a hub for discussion and ideas for change, such as how architects could benefit from a fairer balance of power between developers, the authorities and the public.
Part of the London Festival of Architecture running throughout the month of June Website HERE
Reclaim London website HERE
Exhibition opening on Monday 8th untill Tuesday 16th - open to the public
Opening hours are 12 noon until 6pm
Sat and Sunday - 12 noon till 4pm
Free Entry - Red Gallery 1-3 Rivington Street, London EC2A 3DT